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Jamba Juice’s Chief Information Officer, Jyoti Lynch has been awarded D CEO Magazine’s 2019 CIO/CTO Award for Outstanding CIO of a Midsize Company. Lynch’s focus on enhancing the consumer experience through leveraging technology has unified the brand’s customer outreach and streamlined consumer experience across all channels.

“I’m honored to be recognized alongside such outstanding executives in North Texas,” said Jyoti Lynch, CIO of Jamba Juice. “When I started in 2017, working to improve the customer experience through technology was my goal. Today, I’m proud to be part of the leadership team that led Jamba Juice’s migration from its previous legacy system to a cloud-based system, which utilizes customer data in real-time. I look forward to continuing to advocate for technology that drives business, revenue and the overall consumer experience.”

After earning both a bachelor’s and master’s in electrical engineering, Lynch sought to leverage her knowledge of technology by helping businesses connect with consumers in a more meaningful, data-backed way. Lynch has over 20 years of retail experience and has helped companies from startups to largescale corporations learn to utilize technology for improved business solutions. Her dedication and knowledge behind technological infrastructures has supplemented Jamba Juice’s growth and has revitalized its current operation processes.

Lynch’s vision of modernizing over 800 Jamba Juice locations has helped incorporate a new point-of-sale platform, loyalty program, enhanced digital experience, and contributed to the acquisition of Jamba Juice by Focus Brands for $200 million.

As technology continues to bridge the gap between the food and beverage industry and the consumer experience, Jamba Juice will continue to benefit and build on these innovations under the helm of Focus Brands. For more information about Jamba Juice, visit jambajuice.com.